Year
2025
Client
Case Study
Category
Landing Page
The project focused on designing a promotional landing page for Okean Elzy’s European tour with a strong emphasis on marketing performance. The main task was to structure content and interactions in a way that supports one primary business goal - ticket sales , while remaining accessible to an international audience.
The design focuses on translating the energy of a live concert into a clean, digital experience. Through contrast, scale, and composition, the interface builds emotional tension while maintaining usability and clarity. The design was shaped around user attention and decision-making behavior.
The page structure was built using the AIDA framework (Attention, Interest, Desire, Action) to guide users from first impression to purchase. Content hierarchy, CTA placement, and Spotify integration were carefully planned to reduce friction and support decision-making.
The visual concept is modern and minimal, with a strong emphasis on typography and contrast.Large headlines, clear spacing, and bold CTAs create a strong rhythm and guide attention through the page. The overall style reflects energy, emotion, and a live-concert atmosphere.
